diff --git a/README.md b/README.md
new file mode 100644
index 0000000..0feb910
--- /dev/null
+++ b/README.md
@@ -0,0 +1,12 @@
+# video.cerulea.blue
+
+the application comprises a video CDN and a client that fetches a record and displays a `<video>` tag.
+the appview does not ingest from any event stream, but rather fetches videos on-demand.
+
+there is an allowlist of trusted users whose videos can be proxied,
+since re-serving arbitrary user content can be a big liability.
+
+## to-do list
+
+- video cdn garbage collection (so that disk usage doesn't grow unbounded)
+- etc
diff --git a/_client_build.ts b/_client_build.ts
new file mode 100644
index 0000000..1b4f4f7
--- /dev/null
+++ b/_client_build.ts
@@ -0,0 +1,7 @@
+import * as esbuild from "@char/aftercare/esbuild";
+
+esbuild.build({
+  in: ["./client/viewer.tsx"],
+  outDir: "./web/dist",
+  watch: Deno.args.includes("--watch"),
+});
diff --git a/appview/main.ts b/appview/main.ts
index 7efb7df..1e505d5 100644
--- a/appview/main.ts
+++ b/appview/main.ts
@@ -1,5 +1,5 @@
 import { ensureDir } from "@std/fs";
-import { serveDir } from "@std/http/file-server";
+import { serveDir, serveFile } from "@std/http/file-server";
 
 import * as z from "@zod/mini";
 import { db } from "./db.ts";
@@ -9,6 +9,7 @@ import {
   PlcDidDocumentResolver,
   WebDidDocumentResolver,
 } from "@atcute/identity-resolver";
+import { VIDEO_PATTERN } from "../common/routes.ts";
 
 const didResolver = new CompositeDidDocumentResolver({
   methods: {
@@ -117,6 +118,11 @@ export default {
       });
     }
 
+    const videoRoute = VIDEO_PATTERN.exec(req.url);
+    if (videoRoute) {
+      return await serveFile(req, "./web/viewer.html");
+    }
+
     return await serveDir(req, { fsRoot: "./web", quiet: true });
   },
 } satisfies Deno.ServeDefaultExport;
diff --git a/client/viewer.tsx b/client/viewer.tsx
new file mode 100644
index 0000000..a06208f
--- /dev/null
+++ b/client/viewer.tsx
@@ -0,0 +1,72 @@
+import { resolveDid, resolveHandle } from "../common/identity.ts";
+import { VIDEO_PATTERN } from "../common/routes.ts";
+
+type BlobRef = {
+  $type: "blob";
+  ref: { $link: string };
+  mimeType?: string;
+  size?: number;
+};
+type VideoRecord = { video: BlobRef; title?: string; description?: string };
+
+const fetchVideoRecord = async (
+  did: string,
+  rkey: string
+): Promise<VideoRecord> => {
+  // TODO: we do lots of casting here that we shouldn't need once we have lexicon.ts validations
+
+  const didDoc = await resolveDid(did);
+  const pds = didDoc.service?.find((it) => it.id === "#atproto_pds")
+    ?.serviceEndpoint as string | undefined;
+
+  if (!pds) throw new Error("could not resolve pds for requested repo");
+
+  const getRecordURL = new URL("/xrpc/com.atproto.repo.getRecord", pds);
+  getRecordURL.searchParams.set("collection", "blue.cerulea.video.video");
+  getRecordURL.searchParams.set("repo", did);
+  getRecordURL.searchParams.set("rkey", rkey);
+
+  const recordResponse = await fetch(getRecordURL);
+  if (recordResponse.status !== 200)
+    throw new Error("got error fetching record");
+
+  const record = (await recordResponse.json()).value as VideoRecord;
+  return record;
+};
+
+const resolveVideoURL = async (did: string, blob: string): Promise<string> => {
+  const res = await fetch("/xrpc/blue.cerulea.video.fetchVideo", {
+    method: "POST",
+    headers: { "content-encoding": "application/json" },
+    body: JSON.stringify({ repo: did, blob }),
+  }).then((r) => r.json());
+  return `/user-content/${res.filename}`;
+};
+
+const main = async () => {
+  const player = document.querySelector("#player")! as HTMLElement;
+
+  const location = VIDEO_PATTERN.exec(globalThis.location.href);
+  if (!location) throw new Error("video pattern did not match url");
+  const { repo, rkey } = location.pathname.groups as {
+    repo: string;
+    rkey: string;
+  };
+
+  const did = repo.startsWith("did:") ? repo : await resolveHandle(repo);
+
+  const video = await fetchVideoRecord(did, rkey);
+  const videoURL = await resolveVideoURL(did, video.video.ref.$link);
+
+  player.append(
+    <video crossOrigin="anonymous" controls>
+      <source src={videoURL} />
+    </video>
+  );
+
+  if (video.title) player.append(<h1>{video.title}</h1>);
+  if (video.description)
+    player.append(<p className="description">{video.description}</p>);
+};
+
+main();
diff --git a/common/identity.ts b/common/identity.ts
new file mode 100644
index 0000000..309a9e8
--- /dev/null
+++ b/common/identity.ts
@@ -0,0 +1,26 @@
+import type { DidDocument } from "@atcute/identity";
+import {
+  CompositeDidDocumentResolver,
+  PlcDidDocumentResolver,
+  WebDidDocumentResolver,
+  XrpcHandleResolver,
+} from "@atcute/identity-resolver";
+
+const handleResolver = new XrpcHandleResolver({
+  serviceUrl: "https://public.api.bsky.app",
+});
+
+const didResolver = new CompositeDidDocumentResolver({
+  methods: {
+    plc: new PlcDidDocumentResolver(),
+    web: new WebDidDocumentResolver(),
+  },
+});
+
+export function resolveHandle(handle: string): Promise<string> {
+  return handleResolver.resolve(handle as `${string}.${string}`);
+}
+
+export function resolveDid(did: string): Promise<DidDocument> {
+  return didResolver.resolve(did as `did:${"plc" | "web"}:${string}`);
+}
diff --git a/common/routes.ts b/common/routes.ts
new file mode 100644
index 0000000..dadeebd
--- /dev/null
+++ b/common/routes.ts
@@ -0,0 +1,3 @@
+if (!globalThis.URLPattern) await import("npm:urlpattern-polyfill@10");
+
+export const VIDEO_PATTERN = new URLPattern({ pathname: "/:repo/video/:rkey" });
diff --git a/deno.json b/deno.json
index 4a1e19d..1adc19a 100644
--- a/deno.json
+++ b/deno.json
@@ -1,13 +1,22 @@
 {
   "tasks": {
-    "appview:start": "deno serve -A --port 4080 ./appview/main.ts"
+    "appview:start": "deno serve -A --port 4080 ./appview/main.ts",
+    "client:build": "deno run -A ./_client_build.ts",
+    "client:watch": "deno run -A ./_client_build.ts --watch"
   },
   "imports": {
+    "@atcute/identity": "npm:@atcute/identity@^1.0.2",
     "@atcute/identity-resolver": "npm:@atcute/identity-resolver@^1.1.3",
+    "@char/aftercare": "jsr:@char/aftercare@^0.4.2",
     "@db/sqlite": "jsr:@db/sqlite@^0.12.0",
     "@std/fs": "jsr:@std/fs@^1.0.17",
     "@std/http": "jsr:@std/http@^1.0.17",
     "@std/path": "jsr:@std/path@^1.1.0",
     "@zod/mini": "npm:@zod/mini@^4.0.0-beta.20250505T195954"
+  },
+  "compilerOptions": {
+    "lib": ["deno.window", "dom"],
+    "jsx": "react-jsx",
+    "jsxImportSource": "@char/aftercare"
   }
 }
diff --git a/deno.lock b/deno.lock
index 0fb592b..0cb3f9f 100644
--- a/deno.lock
+++ b/deno.lock
@@ -1,14 +1,20 @@
 {
   "version": "5",
   "specifiers": {
+    "jsr:@char/aftercare@~0.4.2": "0.4.2",
     "jsr:@db/sqlite@0.12": "0.12.0",
     "jsr:@denosaurs/plug@1": "1.1.0",
+    "jsr:@luca/esbuild-deno-loader@0.11": "0.11.1",
     "jsr:@std/assert@0.217": "0.217.0",
     "jsr:@std/assert@0.221": "0.221.0",
+    "jsr:@std/bytes@^1.0.2": "1.0.5",
+    "jsr:@std/cli@1": "1.0.18",
     "jsr:@std/cli@^1.0.18": "1.0.18",
+    "jsr:@std/dotenv@0.225": "0.225.3",
     "jsr:@std/encoding@0.221": "0.221.0",
     "jsr:@std/encoding@1": "1.0.10",
     "jsr:@std/encoding@^1.0.10": "1.0.10",
+    "jsr:@std/encoding@^1.0.5": "1.0.10",
     "jsr:@std/fmt@0.221": "0.221.0",
     "jsr:@std/fmt@1": "1.0.8",
     "jsr:@std/fmt@^1.0.8": "1.0.8",
@@ -22,13 +28,27 @@
     "jsr:@std/path@0.217": "0.217.0",
     "jsr:@std/path@0.221": "0.221.0",
     "jsr:@std/path@1": "1.1.0",
+    "jsr:@std/path@^1.0.6": "1.1.0",
     "jsr:@std/path@^1.0.9": "1.1.0",
     "jsr:@std/path@^1.1.0": "1.1.0",
     "jsr:@std/streams@^1.0.9": "1.0.9",
     "npm:@atcute/identity-resolver@^1.1.3": "1.1.3_@atcute+identity@1.0.2",
-    "npm:@zod/mini@^4.0.0-beta.20250505T195954": "4.0.0-beta.20250505T195954"
+    "npm:@atcute/identity@^1.0.2": "1.0.2",
+    "npm:@zod/mini@^4.0.0-beta.20250505T195954": "4.0.0-beta.20250505T195954",
+    "npm:esbuild@0.24": "0.24.2",
+    "npm:urlpattern-polyfill@10": "10.0.0"
   },
   "jsr": {
+    "@char/aftercare@0.4.2": {
+      "integrity": "54aacf6911a841b5aaf3613e04df780375e7372f1da08a81883274414b8b3e99",
+      "dependencies": [
+        "jsr:@luca/esbuild-deno-loader",
+        "jsr:@std/cli@1",
+        "jsr:@std/dotenv",
+        "jsr:@std/path@1",
+        "npm:esbuild"
+      ]
+    },
     "@db/sqlite@0.12.0": {
       "integrity": "dd1ef7f621ad50fc1e073a1c3609c4470bd51edc0994139c5bf9851de7a6d85f",
       "dependencies": [
@@ -54,15 +74,29 @@
         "jsr:@std/path@1"
       ]
     },
+    "@luca/esbuild-deno-loader@0.11.1": {
+      "integrity": "dc020d16d75b591f679f6b9288b10f38bdb4f24345edb2f5732affa1d9885267",
+      "dependencies": [
+        "jsr:@std/bytes",
+        "jsr:@std/encoding@^1.0.5",
+        "jsr:@std/path@^1.0.6"
+      ]
+    },
     "@std/assert@0.217.0": {
       "integrity": "c98e279362ca6982d5285c3b89517b757c1e3477ee9f14eb2fdf80a45aaa9642"
     },
     "@std/assert@0.221.0": {
       "integrity": "a5f1aa6e7909dbea271754fd4ab3f4e687aeff4873b4cef9a320af813adb489a"
     },
+    "@std/bytes@1.0.5": {
+      "integrity": "4465dd739d7963d964c809202ebea6d5c6b8e3829ef25c6a224290fbb8a1021e"
+    },
     "@std/cli@1.0.18": {
       "integrity": "33846eab6a7cac52156cc105a798451df06965693606e4668adfe0436a155fd7"
     },
+    "@std/dotenv@0.225.3": {
+      "integrity": "a95e5b812c27b0854c52acbae215856d9cce9d4bbf774d938c51d212711e8d4a"
+    },
     "@std/encoding@0.221.0": {
       "integrity": "d1dd76ef0dc5d14088411e6dc1dede53bf8308c95d1537df1214c97137208e45"
     },
@@ -94,7 +128,7 @@
     "@std/http@1.0.17": {
       "integrity": "98aec8ab4080d95c21f731e3008f69c29c5012d12f1b4e553f85935db601569f",
       "dependencies": [
-        "jsr:@std/cli",
+        "jsr:@std/cli@^1.0.18",
         "jsr:@std/encoding@^1.0.10",
         "jsr:@std/fmt@^1.0.8",
         "jsr:@std/html",
@@ -161,6 +195,131 @@
     "@badrap/valita@0.4.5": {
       "integrity": "sha512-4QwGbuhh/JesHRQj79mO/l37PvJj4l/tlAu7+S1n4h47qwaNpZ0WDvIwUGLYUsdi9uQ5UPpiG9wb1Wm3XUFBUQ=="
     },
+    "@esbuild/aix-ppc64@0.24.2": {
+      "integrity": "sha512-thpVCb/rhxE/BnMLQ7GReQLLN8q9qbHmI55F4489/ByVg2aQaQ6kbcLb6FHkocZzQhxc4gx0sCk0tJkKBFzDhA==",
+      "os": ["aix"],
+      "cpu": ["ppc64"]
+    },
+    "@esbuild/android-arm64@0.24.2": {
+      "integrity": "sha512-cNLgeqCqV8WxfcTIOeL4OAtSmL8JjcN6m09XIgro1Wi7cF4t/THaWEa7eL5CMoMBdjoHOTh/vwTO/o2TRXIyzg==",
+      "os": ["android"],
+      "cpu": ["arm64"]
+    },
+    "@esbuild/android-arm@0.24.2": {
+      "integrity": "sha512-tmwl4hJkCfNHwFB3nBa8z1Uy3ypZpxqxfTQOcHX+xRByyYgunVbZ9MzUUfb0RxaHIMnbHagwAxuTL+tnNM+1/Q==",
+      "os": ["android"],
+      "cpu": ["arm"]
+    },
+    "@esbuild/android-x64@0.24.2": {
+      "integrity": "sha512-B6Q0YQDqMx9D7rvIcsXfmJfvUYLoP722bgfBlO5cGvNVb5V/+Y7nhBE3mHV9OpxBf4eAS2S68KZztiPaWq4XYw==",
+      "os": ["android"],
+      "cpu": ["x64"]
+    },
+    "@esbuild/darwin-arm64@0.24.2": {
+      "integrity": "sha512-kj3AnYWc+CekmZnS5IPu9D+HWtUI49hbnyqk0FLEJDbzCIQt7hg7ucF1SQAilhtYpIujfaHr6O0UHlzzSPdOeA==",
+      "os": ["darwin"],
+      "cpu": ["arm64"]
+    },
+    "@esbuild/darwin-x64@0.24.2": {
+      "integrity": "sha512-WeSrmwwHaPkNR5H3yYfowhZcbriGqooyu3zI/3GGpF8AyUdsrrP0X6KumITGA9WOyiJavnGZUwPGvxvwfWPHIA==",
+      "os": ["darwin"],
+      "cpu": ["x64"]
+    },
+    "@esbuild/freebsd-arm64@0.24.2": {
+      "integrity": "sha512-UN8HXjtJ0k/Mj6a9+5u6+2eZ2ERD7Edt1Q9IZiB5UZAIdPnVKDoG7mdTVGhHJIeEml60JteamR3qhsr1r8gXvg==",
+      "os": ["freebsd"],
+      "cpu": ["arm64"]
+    },
+    "@esbuild/freebsd-x64@0.24.2": {
+      "integrity": "sha512-TvW7wE/89PYW+IevEJXZ5sF6gJRDY/14hyIGFXdIucxCsbRmLUcjseQu1SyTko+2idmCw94TgyaEZi9HUSOe3Q==",
+      "os": ["freebsd"],
+      "cpu": ["x64"]
+    },
+    "@esbuild/linux-arm64@0.24.2": {
+      "integrity": "sha512-7HnAD6074BW43YvvUmE/35Id9/NB7BeX5EoNkK9obndmZBUk8xmJJeU7DwmUeN7tkysslb2eSl6CTrYz6oEMQg==",
+      "os": ["linux"],
+      "cpu": ["arm64"]
+    },
+    "@esbuild/linux-arm@0.24.2": {
+      "integrity": "sha512-n0WRM/gWIdU29J57hJyUdIsk0WarGd6To0s+Y+LwvlC55wt+GT/OgkwoXCXvIue1i1sSNWblHEig00GBWiJgfA==",
+      "os": ["linux"],
+      "cpu": ["arm"]
+    },
+    "@esbuild/linux-ia32@0.24.2": {
+      "integrity": "sha512-sfv0tGPQhcZOgTKO3oBE9xpHuUqguHvSo4jl+wjnKwFpapx+vUDcawbwPNuBIAYdRAvIDBfZVvXprIj3HA+Ugw==",
+      "os": ["linux"],
+      "cpu": ["ia32"]
+    },
+    "@esbuild/linux-loong64@0.24.2": {
+      "integrity": "sha512-CN9AZr8kEndGooS35ntToZLTQLHEjtVB5n7dl8ZcTZMonJ7CCfStrYhrzF97eAecqVbVJ7APOEe18RPI4KLhwQ==",
+      "os": ["linux"],
+      "cpu": ["loong64"]
+    },
+    "@esbuild/linux-mips64el@0.24.2": {
+      "integrity": "sha512-iMkk7qr/wl3exJATwkISxI7kTcmHKE+BlymIAbHO8xanq/TjHaaVThFF6ipWzPHryoFsesNQJPE/3wFJw4+huw==",
+      "os": ["linux"],
+      "cpu": ["mips64el"]
+    },
+    "@esbuild/linux-ppc64@0.24.2": {
+      "integrity": "sha512-shsVrgCZ57Vr2L8mm39kO5PPIb+843FStGt7sGGoqiiWYconSxwTiuswC1VJZLCjNiMLAMh34jg4VSEQb+iEbw==",
+      "os": ["linux"],
+      "cpu": ["ppc64"]
+    },
+    "@esbuild/linux-riscv64@0.24.2": {
+      "integrity": "sha512-4eSFWnU9Hhd68fW16GD0TINewo1L6dRrB+oLNNbYyMUAeOD2yCK5KXGK1GH4qD/kT+bTEXjsyTCiJGHPZ3eM9Q==",
+      "os": ["linux"],
+      "cpu": ["riscv64"]
+    },
+    "@esbuild/linux-s390x@0.24.2": {
+      "integrity": "sha512-S0Bh0A53b0YHL2XEXC20bHLuGMOhFDO6GN4b3YjRLK//Ep3ql3erpNcPlEFed93hsQAjAQDNsvcK+hV90FubSw==",
+      "os": ["linux"],
+      "cpu": ["s390x"]
+    },
+    "@esbuild/linux-x64@0.24.2": {
+      "integrity": "sha512-8Qi4nQcCTbLnK9WoMjdC9NiTG6/E38RNICU6sUNqK0QFxCYgoARqVqxdFmWkdonVsvGqWhmm7MO0jyTqLqwj0Q==",
+      "os": ["linux"],
+      "cpu": ["x64"]
+    },
+    "@esbuild/netbsd-arm64@0.24.2": {
+      "integrity": "sha512-wuLK/VztRRpMt9zyHSazyCVdCXlpHkKm34WUyinD2lzK07FAHTq0KQvZZlXikNWkDGoT6x3TD51jKQ7gMVpopw==",
+      "os": ["netbsd"],
+      "cpu": ["arm64"]
+    },
+    "@esbuild/netbsd-x64@0.24.2": {
+      "integrity": "sha512-VefFaQUc4FMmJuAxmIHgUmfNiLXY438XrL4GDNV1Y1H/RW3qow68xTwjZKfj/+Plp9NANmzbH5R40Meudu8mmw==",
+      "os": ["netbsd"],
+      "cpu": ["x64"]
+    },
+    "@esbuild/openbsd-arm64@0.24.2": {
+      "integrity": "sha512-YQbi46SBct6iKnszhSvdluqDmxCJA+Pu280Av9WICNwQmMxV7nLRHZfjQzwbPs3jeWnuAhE9Jy0NrnJ12Oz+0A==",
+      "os": ["openbsd"],
+      "cpu": ["arm64"]
+    },
+    "@esbuild/openbsd-x64@0.24.2": {
+      "integrity": "sha512-+iDS6zpNM6EnJyWv0bMGLWSWeXGN/HTaF/LXHXHwejGsVi+ooqDfMCCTerNFxEkM3wYVcExkeGXNqshc9iMaOA==",
+      "os": ["openbsd"],
+      "cpu": ["x64"]
+    },
+    "@esbuild/sunos-x64@0.24.2": {
+      "integrity": "sha512-hTdsW27jcktEvpwNHJU4ZwWFGkz2zRJUz8pvddmXPtXDzVKTTINmlmga3ZzwcuMpUvLw7JkLy9QLKyGpD2Yxig==",
+      "os": ["sunos"],
+      "cpu": ["x64"]
+    },
+    "@esbuild/win32-arm64@0.24.2": {
+      "integrity": "sha512-LihEQ2BBKVFLOC9ZItT9iFprsE9tqjDjnbulhHoFxYQtQfai7qfluVODIYxt1PgdoyQkz23+01rzwNwYfutxUQ==",
+      "os": ["win32"],
+      "cpu": ["arm64"]
+    },
+    "@esbuild/win32-ia32@0.24.2": {
+      "integrity": "sha512-q+iGUwfs8tncmFC9pcnD5IvRHAzmbwQ3GPS5/ceCyHdjXubwQWI12MKWSNSMYLJMq23/IUCvJMS76PDqXe1fxA==",
+      "os": ["win32"],
+      "cpu": ["ia32"]
+    },
+    "@esbuild/win32-x64@0.24.2": {
+      "integrity": "sha512-7VTgWzgMGvup6aSqDPLiW5zHaxYJGTO4OokMjIlrCtf+VpEL+cXKtCvg723iguPYI5oaUNdS+/V7OU2gvXVWEg==",
+      "os": ["win32"],
+      "cpu": ["x64"]
+    },
     "@zod/core@0.11.6": {
       "integrity": "sha512-03Bv82fFSfjDAvMfdHHdGSS6SOJs0iCcJlWJv1kJHRtoTT02hZpyip/2Lk6oo4l4FtjuwTrsEQTwg/LD8I7dJA=="
     },
@@ -170,17 +329,54 @@
         "@zod/core"
       ]
     },
+    "esbuild@0.24.2": {
+      "integrity": "sha512-+9egpBW8I3CD5XPe0n6BfT5fxLzxrlDzqydF3aviG+9ni1lDC/OvMHcxqEFV0+LANZG5R1bFMWfUrjVsdwxJvA==",
+      "optionalDependencies": [
+        "@esbuild/aix-ppc64",
+        "@esbuild/android-arm",
+        "@esbuild/android-arm64",
+        "@esbuild/android-x64",
+        "@esbuild/darwin-arm64",
+        "@esbuild/darwin-x64",
+        "@esbuild/freebsd-arm64",
+        "@esbuild/freebsd-x64",
+        "@esbuild/linux-arm",
+        "@esbuild/linux-arm64",
+        "@esbuild/linux-ia32",
+        "@esbuild/linux-loong64",
+        "@esbuild/linux-mips64el",
+        "@esbuild/linux-ppc64",
+        "@esbuild/linux-riscv64",
+        "@esbuild/linux-s390x",
+        "@esbuild/linux-x64",
+        "@esbuild/netbsd-arm64",
+        "@esbuild/netbsd-x64",
+        "@esbuild/openbsd-arm64",
+        "@esbuild/openbsd-x64",
+        "@esbuild/sunos-x64",
+        "@esbuild/win32-arm64",
+        "@esbuild/win32-ia32",
+        "@esbuild/win32-x64"
+      ],
+      "scripts": true,
+      "bin": true
+    },
     "esm-env@1.2.2": {
       "integrity": "sha512-Epxrv+Nr/CaL4ZcFGPJIYLWFom+YeV1DqMLHJoEd9SYRxNbaFruBwfEX/kkHUJf55j2+TUbmDcmuilbP1TmXHA=="
+    },
+    "urlpattern-polyfill@10.0.0": {
+      "integrity": "sha512-H/A06tKD7sS1O1X2SshBVeA5FLycRpjqiBeqGKmBwBDBy28EnRjORxTNe269KSSr5un5qyWi1iL61wLxpd+ZOg=="
     }
   },
   "workspace": {
     "dependencies": [
+      "jsr:@char/aftercare@~0.4.2",
       "jsr:@db/sqlite@0.12",
       "jsr:@std/fs@^1.0.17",
       "jsr:@std/http@^1.0.17",
       "jsr:@std/path@^1.1.0",
       "npm:@atcute/identity-resolver@^1.1.3",
+      "npm:@atcute/identity@^1.0.2",
       "npm:@zod/mini@^4.0.0-beta.20250505T195954"
     ]
   }
diff --git a/web/css/styles.css b/web/css/styles.css
new file mode 100644
index 0000000..ecf8ebd
--- /dev/null
+++ b/web/css/styles.css
@@ -0,0 +1,50 @@
+* {
+  box-sizing: border-box;
+}
+
+:root {
+  color-scheme: dark;
+
+  --color-bg: 16 16 16;
+  --color-fg: 255 255 255;
+  --color-accent: 233 161 255;
+
+  --color-text: var(--color-fg);
+  --alpha-text: 0.9;
+
+  --font-sans:
+    Inter, system-ui, -apple-system, "Segoe UI", "Helvetica Neue", sans-serif;
+
+  background-color: rgb(var(--color-bg) / 1);
+  color: rgb(var(--color-fg) / var(--alpha-text));
+
+  font-family: var(--font-sans);
+  font-size: 1.125rem;
+  cursor: default;
+}
+
+a {
+  color: rgb(var(--color-accent) / var(--alpha-text));
+  text-decoration: none;
+  border-bottom: 1px solid rgb(var(--color-accent) / var(--alpha-text));
+}
+
+:is(h1, h2, h3) {
+  font-size: 1.25rem;
+}
+
+main {
+  padding-top: 2em;
+  max-width: 120ch;
+  margin: 0 auto;
+}
+
+#player {
+  video {
+    width: 100%;
+  }
+
+  .description {
+    white-space: pre-wrap;
+  }
+}
diff --git a/web/dist/.gitignore b/web/dist/.gitignore
new file mode 100644
index 0000000..120f485
--- /dev/null
+++ b/web/dist/.gitignore
@@ -0,0 +1,2 @@
+*
+!/.gitignore
diff --git a/web/index.html b/web/index.html
index 71136b9..6d9b2e8 100644
--- a/web/index.html
+++ b/web/index.html
@@ -2,9 +2,17 @@
 <meta charset="utf-8" />
 <meta name="viewport" content="width=device-width, initial-scale=1.0" />
 <title>video.cerulea.blue</title>
+<link rel="stylesheet" href="/css/styles.css" />
 
-<style>
-  :root {
-    color-scheme: dark;
-  }
-</style>
+<main>
+  <header>
+    <h1>video.cerulea.blue</h1>
+    <p>
+      super simple direct-link video on the
+      <a href="https://atproto.com/">AT Protocol</a>.
+    </p>
+    <p>to view a video, head to <code>/:repo/video/:rkey</code>.</p>
+  </header>
+
+  <div id="app"></div>
+</main>
diff --git a/web/viewer.html b/web/viewer.html
new file mode 100644
index 0000000..d824779
--- /dev/null
+++ b/web/viewer.html
@@ -0,0 +1,11 @@
+<!doctype html>
+<meta charset="utf-8" />
+<meta name="viewport" content="width=device-width, initial-scale=1.0" />
+<title>video.cerulea.blue</title>
+<link rel="stylesheet" href="/css/styles.css" />
+
+<main>
+  <div id="player"></div>
+</main>
+
+<script src="/dist/viewer.js" type="module"></script>